San Diego Jewelry Buyers & Loans
Downtown San Diego · Weekdays 10 AM - 6 PM · Walk-Ins Welcome
★ 4.9 on Google · 900+ Reviews · Since 2008

Sell Your Gold, Coins & Jewelry in San Diego. Walk Out With Cash.

Free in-person evaluations by GIA-certified experts. Watch every step, no obligation, no pressure.

★★★★★ 4.9 Google Rating Paid On the Spot BBB A+ Rated GIA-Certified Gemologists

Free & no obligation. Your items never leave your sight — say no and walk out, it costs nothing.

See What Your Items Are Worth

Tell us what you have and we'll set up your free, in-person evaluation. About 30 seconds. No obligation, ever.

Start Your Free Evaluation

About 30 seconds. No obligation, ever.

1 · Item2 · Your Info

What are you selling?

Tap what you have — the next step takes about 30 seconds.

GIA-Certified Gemologists · BBB A+ · 4.9★ on Google · Since 2008

A GIA-trained buyer examining a diamond through a loupe

Our promise to you

Your items never leave your sight. We test and weigh everything in front of you and explain exactly how we reach our offer. If you say no, you walk out with everything you brought, and it costs you nothing.

Prefer to talk first? Call (619) 236-9603 with any questions.

Or text a photo to (619) 236-9603 and our team will take a look and text you back.

The Process

How it Works

No shipping, no waiting, no pressure.

1

Bring It In

Walk into our secure downtown office with your items and a valid photo ID (required by California law). Certificates or original boxes help but aren't necessary. We have a reserved parking spot right in front of the store for customers.

2

Free Evaluation

Watch our GIA Graduate Gemologists test and weigh your items with an XRF analyzer and certified scales, against live market rates, right in front of you. Your valuables never leave your sight.

3

Walk Out With Cash

Accept our offer and get paid immediately on the spot. Cash, check, or wire. No waiting.

From Our Customers

Trusted by Hundreds of San Diego Sellers

4.9★★★★★962 reviews
Built2 LastGlassJuly 2026
Good prices, Great service
sarah rubleJuly 2026
They were incredibly helpful throughout the decision-making process and had a wide variety of beautiful pieces to choose from.
Mark MarshJuly 2026
Very friendly fair buyers. No pressure.
Andrew AbarcaJuly 2026
Incredibly easy experience. I parked in their reserved spot, showed them the gold, got a super fair offer, and walked out with a check. Rosario was extremely kn
David KuckJuly 2026
Jaleen was absolutely amazing. Couldn’t have asked for a better person. Amazing customer service and very professional and welcoming. Thank you very much!
Daniel BarbaraJuly 2026
Excellent experience! Very fair transaction.
Vangie CurryJuly 2026
This place is trust worthy & very friendly…I highly recommend it for all your jewelry needs.
Suzanne HughesJuly 2026
Janelle so competent and other staff also. A very positive experience. Thank you!
samimarie cinciJuly 2026
Very kind and gracious. Such wonderful people. Ms. Mahya is so nice she helped me smile when I really needed it.
Lois StocktonJune 2026
Excellent customer service and so very patient with me! I will always shop with them for my jewelry. Lois H Stockton Memphis,Tn
Brandon WhiteJune 2026
Amazing staff! They both went above and beyond to help me and gave me a great deal once I found the perfect ring for my wife. I truly appreciate the excellent c
Ricardo ManzoJune 2026
It was great experience I will be back for more money🤝 Janelle 🏆
J HughesJune 2026
Third time I've been there in the past decade. Staff is very nice and treat people with respect. The shop and small office are very comfortable. Great lighting.
Jan KJune 2026
Rosario was so prompt and attentive! She was a joy to work with and took care of us! We highly recommend her and San Diego Jewelry Buyers!! Thank you Rosario
Tony ScalaJune 2026
Best establishment in all matters!Rosario provided the highest value & best service of all other establishments I visited to sell my deceased wife's rings.They

Sold to us before? Leave a review

In Their Own Words

Hear From Real San Diego Sellers

Watch neighbors describe what it was actually like to sell to us.

Compare Your Options

Why San Diego Jewelry Buyers?

Since 2008, we've set the standard for transparency and fairness in San Diego. We buy directly and sell through our own network, so you deal with the people who actually buy the pieces, not a broker in the middle. Our 900+ Google reviews show how the comparison usually ends.

Pawn Shops

Generalist Buyers

  • • Offers built around loan margins, not market value
  • • Typically no GIA-trained diamond expertise
  • • Public, high-traffic counters with little privacy
  • • Focused on loans, with interest and fees

SD Jewelry Buyers

The Professional Standard

  • Offers based on live spot prices, worked out in front of you
  • GIA Graduate Gemologists evaluate in front of you
  • We see designer, estate, and antique value, not just metal weight
  • Private, secure downtown office, 100% confidential
  • Immediate payment via cash, check, or wire
  • Direct buyer, no brokers or consignment taking a cut of your offer
  • Trusted in San Diego since 2008, A+ BBB rating

Online Buyers

Mail-in Services

  • • Your valuables leave your hands in the mail
  • • Days of waiting before you hear an offer
  • • No way to watch the evaluation or negotiate
  • • Declining means more shipping and more waiting
The San Diego Jewelry Buyers team at the downtown store

Who You'll Meet

Real Experts. The Same Downtown Team.

When you walk in, you sit down with the actual buyer who makes your offer, not a call center or a middleman. Our GIA-certified Graduate Gemologists have evaluated gold, diamonds, and watches at 907 Sixth Ave since 2008.

Everything is done in front of you, with no pressure, ever. Many people come in just to learn what they have.

Meet Us for a Free Evaluation

What We Buy

What We Buy

One piece or an entire estate — our GIA Graduate Gemologists evaluate it free and make you an offer the same visit. Tap what you have to get started.

Don't see your item? Text us at (619) 236-9603 and we'll let you know promptly.

Start My Free Evaluation

Downtown San Diego

Visit Our Store

Prefer to do business in person? Walk-ins are always welcome during store hours.

Location

907 Sixth Ave, San Diego, CA 92101

Reserved parking spot right in front for customers

Hours

Monday - Friday: 10:00 AM - 6:00 PM

Saturday & Sunday: Closed

Walk-ins welcome anytime we're open

Contact

(619) 236-9603

Call with questions or to book your visit

San Diego Jewelry Buyers storefront at 907 Sixth Ave — green walls and white pillars on the corner
Look out for the green walls and white pillars on the corner — 907 Sixth Ave. The “Engagement Corner” sign is our in-house jewelry line and part of our store, so you’re in the right place.

Good To Know

Common Questions

Do I need an appointment?+

No. Walk-ins are welcome Monday through Friday, 10 AM to 6 PM. Booking an appointment guarantees priority service with no wait.

What if I'm selling an heirloom or settling an estate?+

We know these decisions can be emotional, whether it's an inherited collection, an estate, or pieces from a life change. Everything happens privately, one-on-one, with no pressure to sell and no cost to say no. Many people come in simply to understand what they have. Bring as much or as little as you like.

What do I need to bring?+

Just your items and a valid government-issued photo ID, which California law requires for precious metal purchases. Certificates, boxes, or paperwork help but are not required.

How is my offer determined?+

Our GIA-certified experts evaluate your items in front of you using live market prices for gold, silver, platinum, and diamonds. We explain exactly how we arrive at the number.

How do I know the offer is fair?+

You watch the entire evaluation. Our experts test and weigh everything in front of you and explain how live market prices for gold, silver, platinum, and diamonds shape the number, so nothing is hidden. There's no obligation and no pressure, and you're always free to compare with other buyers before you decide. After 900+ Google reviews and 18 years downtown, our reputation depends on getting this right.

Do my items need to be in good condition?+

No. We buy items in any condition, including broken chains, single earrings, tangled lots, and pieces you're not sure are real, and it's free to find out what you have. The one exception is luxury handbags, which should be in good condition. If something isn't what you hoped, we'll tell you honestly, at no cost and with no pressure.

Can you give me a price over the phone?+

Not accurately, and we won't guess. A real offer requires weighing, testing, and inspecting your items, so every evaluation happens in person, right in front of you. It's free, takes one visit, and carries no obligation. Call anytime with questions or to book.

How long does the evaluation take?+

Most single-item evaluations are quick. Larger collections or estates take a little longer. Booking ahead means we're ready with no wait, and walk-ins are always welcome during store hours.

What if I don't accept the offer?+

Nothing. The evaluation is completely free with no obligation. You keep your items and walk out. No pressure, ever.

How do I get paid?+

Immediately, on the spot. Cash for most transactions; check or wire available for larger amounts.

Is the process confidential?+

Completely. Evaluations happen in a private, secure office, not over a public counter.

Should I get offers from other buyers first?+

You're welcome to, and many of our customers do. Our evaluation is free either way, and because we explain exactly how we reach our number, it's easy to compare offers with confidence.

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