San Diego Jewelry Buyers & Loans
Downtown San Diego · Weekdays 10 AM - 6 PM · Walk-Ins Welcome
★ 4.9 Google rating · 1,000+ reviews total · Since 2006

Sell Your Gold, Coins & Jewelry in San Diego. Walk Out With Cash.

Free in-person evaluations by GIA-certified experts. Watch every step, no obligation, no pressure.

★★★★★ 4.9 Google Rating Cash in ~15 Min Free Reserved Parking BBB A+ Rated GIA-Certified Gemologists

See What Your Items Are Worth

Tell us what you have and we'll set up your free, in-person evaluation. About 30 seconds. No obligation, ever.

Start Your Free Evaluation

About 30 seconds. No obligation, ever.

1 · Item2 · Your Info
Selling: Baume & Mercier Classima XL Chronograph 42mm Steel Watch 65533

Where should we send your confirmation?

What happens next:

1. We'll text you to confirm your details. You can opt out anytime.

2. Pick a time to visit next, or just walk in during store hours.

3. Free in-person evaluation. You decide, zero pressure.

GIA-Certified Gemologists · BBB A+ · 4.9★ on Google · Since 2006

A GIA-trained buyer examining a diamond through a loupe

Our promise to you

Your items never leave your sight. We test and weigh everything in front of you and explain exactly how we reach our offer. If you say no, you walk out with everything you brought, and it costs you nothing.

Prefer to talk first? Call (619) 236-9603 with any questions.

The Process

How it Works

No shipping, no waiting, no pressure.

1

Bring It In

Walk into our secure downtown office with your items and a valid photo ID (required by California law). Certificates or original boxes help but aren't necessary. We have a reserved parking spot right in front of the store for customers.

2

Free Evaluation

Watch our GIA Graduate Gemologists test and weigh your items with an XRF analyzer and certified scales, against live market rates, right in front of you. Your valuables never leave your sight.

3

Walk Out With Cash

Accept our offer and get paid immediately on the spot in cash, check, or wire. Most people walk out with cash in hand in about 15 minutes.

From Our Customers

Trusted by Hundreds of San Diego Sellers

4.9★★★★★680 Google reviews

Plus 1,000+reviews in total across Google, Yelp, Facebook & more.

Frank RodriguezSeptember 2026
I had a wonderful experience, Kevin seemed very upfront and knowledgeable about what I was inquiring. The store was easy to access downtown and they even had pa
Tanya ChanthabandithSeptember 2026
They were very quick and efficient. Janelle was very helpful and straight to the point! Thank youI will be buying my next purchase here
Michael KaziyevSeptember 2026
Another great purchase from this family owned store, great selections and prices
Patricia IqbalSeptember 2026
I was looking for a custom ring that was not a traditional mother’s ring. From start to finish, Kevin and Lana assisted me in designing the ring I would love to
Apocalyse NowSeptember 2026
I received an excellent deal on a vintage Versace costume jewelry men's ring for a fraction of its true value from their beautiful employ; I am sure she did so
Schanna PetersenSeptember 2026
Service was excellent. I received a fair offer for my jewelry and would definitely return to sell or purchase from this establishment.
Treigh MAugust 2026
Kevin and his team are exceptional. They do it all—buying, selling, custom design, repairs, and resale. Kevin himself is honorable, patient, and fair. I brought
Ada JadeedAugust 2026
Great experience! Thank you
Greg HAugust 2026
Professional service
Kim BushAugust 2026
I HIGHLY RECOMMEND San Diego Jewelry Buyers! Rosario was soooo nice ! She was VERY PROFESSIONAL and KNOWLEDGEABLE and shared with us some cool facts about diamonds !
Tori VelezAugust 2026
Very nice experience, they take their time and are thorough evaluating your things.I would recommend and I’ll be back🤩
JasonAugust 2026
Best jewelry pawn shop in dago clean friendly and they even stayed open after hours to assist me in retaining a loan. Recommend them to anyone looking for fine
MikeAugust 2026
I highly recommend San Diego jewelry buyers. I’ve been a customer for years and have always felt well taken care of. Unfortunately, customer service has taken a
jacqueline greerAugust 2026
The staff was very professional they explained everything well. I referred a few of my friends to them and they have free parking.
Peggy CharityAugust 2026
Great experience with very helpful and knowledgeable staff.

Sold to us before? Leave a review

In Their Own Words

Hear From Real San Diego Sellers

Watch neighbors describe what it was actually like to sell to us.

Compare Your Options

Why San Diego Jewelry Buyers?

Since 2006, we've set the standard for transparency and fairness in San Diego. We buy directly and sell through our own network, so you deal with the people who actually buy the pieces, not a broker in the middle. Our 1,000+ reviews show how the comparison usually ends.

Pawn Shops

Built Around Loans

  • • Offers built around loan margins, not market value
  • • Typically no GIA-trained diamond expertise
  • • Public, high-traffic counters with little privacy
  • • Focused on loans, with interest and fees

SD Jewelry Buyers

The San Diego Standard

  • Offers based on live spot prices, worked out in front of you
  • GIA Graduate Gemologists evaluate in front of you
  • We see designer, estate, and antique value, not just metal weight
  • Private, secure downtown office, 100% confidential
  • Cash in hand before you leave, usually in about 15 minutes
  • Direct buyer, no brokers or consignment taking a cut of your offer
  • Trusted in San Diego since 2006, A+ BBB rating

Online Buyers

Ship and Wait

  • • Your valuables leave your hands in the mail
  • • Days of waiting before you hear an offer
  • • No way to watch the evaluation or negotiate
  • • Declining means more shipping and more waiting
The San Diego Jewelry Buyers team at the downtown store

Who You'll Meet

Real Experts. The Same Downtown Team.

When you walk in, you sit down with the actual buyer who makes your offer, not a call center or a middleman. Our GIA-certified Graduate Gemologists have evaluated gold, diamonds, and watches at 907 Sixth Ave since 2006.

Everything is done in front of you, with no pressure, ever. Many people come in just to learn what they have.

Meet Us for a Free Evaluation

What We Buy

What We Buy

One piece or an entire estate — our GIA Graduate Gemologists evaluate it free and make you an offer the same visit. Tap what you have to get started.

Don't see your item? Text us at (619) 236-9603 and we'll let you know promptly.

Start My Free Evaluation

Downtown San Diego

Park Right Out Front

Prefer to do business in person? Walk-ins are always welcome during store hours.

Free reserved parking, right out front. Skip the downtown garages and meters. A spot is held just for our customers.

Location

907 Sixth Ave, San Diego, CA 92101

Private, secure office in downtown San Diego

Hours

Monday - Friday: 10:00 AM - 6:00 PM

Saturday & Sunday: Closed

Walk-ins welcome anytime we're open

Contact

(619) 236-9603

Call with questions or to book your visit

San Diego Jewelry Buyers storefront at 907 Sixth Ave — green walls and white pillars on the corner
Look out for the green walls and white pillars on the corner — 907 Sixth Ave. The “Engagement Corner” sign is our in-house jewelry line and part of our store, so you’re in the right place.

Good To Know

Questions Sellers Ask Us

Do I need an appointment?+

No. Walk-ins are welcome Monday through Friday, 10 AM to 6 PM. Booking an appointment guarantees priority service with no wait.

What if I'm selling an heirloom or settling an estate?+

We know these decisions can be emotional, whether it's an inherited collection, an estate, or pieces from a life change. Everything happens privately, one-on-one, with no pressure to sell and no cost to say no. Many people come in simply to understand what they have. Bring as much or as little as you like.

What do I need to bring?+

Just your items and a valid government-issued photo ID, which California law requires for precious metal purchases. Certificates, boxes, or paperwork help but are not required.

How is my offer determined?+

Our GIA-certified experts evaluate your items in front of you using live market prices for gold, silver, platinum, and diamonds. We explain exactly how we arrive at the number.

How do I know the offer is fair?+

You watch the entire evaluation. Our experts test and weigh everything in front of you and explain how live market prices for gold, silver, platinum, and diamonds shape the number, so nothing is hidden. There's no obligation and no pressure, and you're always free to compare with other buyers before you decide. After 1,000+ reviews and 20 years downtown, our reputation depends on getting this right.

Do my items need to be in good condition?+

No. We buy items in any condition, including broken chains, single earrings, tangled lots, and pieces you're not sure are real, and it's free to find out what you have. The one exception is luxury handbags, which should be in good condition. If something isn't what you hoped, we'll tell you honestly, at no cost and with no pressure.

Can you give me a price over the phone?+

Not accurately, and we won't guess. A real offer requires weighing, testing, and inspecting your items, so every evaluation happens in person, right in front of you. It's free, takes one visit, and carries no obligation. Call anytime with questions or to book.

How long does the evaluation take?+

Most people walk out with cash in hand in about 15 minutes. Larger collections or estates take a little longer. Booking ahead means we're ready with no wait, and walk-ins are always welcome during store hours.

What if I don't accept the offer?+

Nothing. The evaluation is completely free with no obligation. You keep your items and walk out. No pressure, ever.

How do I get paid?+

Immediately, on the spot. Cash for most transactions; check or wire available for larger amounts.

Is the process confidential?+

Completely. Evaluations happen in a private, secure office, not over a public counter.

Should I get offers from other buyers first?+

You're welcome to, and many of our customers do. Our evaluation is free either way, and because we explain exactly how we reach our number, it's easy to compare offers with confidence.

Accredited & Trusted

BBB Accredited Business, A+ Rating
GIA, Gemological Institute of America
Member, Jewelers Vigilance Committee

Serving downtown San Diego since 2006 · 4.9★ from 1,000+ reviews · 100% private, confidential office

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