San Diego Jewelry Buyers & Loans
Downtown San Diego · Weekdays 10 AM - 6 PM · Walk-Ins Welcome
★ 4.9 Google rating · 1,000+ reviews total · Since 2006

Sell Your Gold, Coins & Jewelry in San Diego. Walk Out With Cash.

Free in-person evaluations by GIA-trained experts. Watch every step, no obligation, no pressure.

★★★★★ 4.9 Google Rating Cash in ~15 Min Reserved Customer Parking BBB A+ Rated GIA-Trained Experts

See What Your Items Are Worth

Tell us what you have and we'll set up your free, in-person evaluation. About 30 seconds. No obligation, ever.

Start Your Free Evaluation

About 30 seconds. No obligation, ever.

1 · Item2 · Your Info
Selling: Rolex Datejust 41 Stainless Steel Black Dial Rainbow Bezel Ref 126300

Where should we send your confirmation?

By submitting, you agree to calls and texts from San Diego Jewelry Buyers about your inquiry, including automated and AI-generated calls. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out or HELP for help. Privacy Policy.

What happens next:

1. Our team will follow up about your inquiry using the contact details you provide.

2. Pick a time to visit next, or just walk in during store hours.

3. Free in-person evaluation. You decide, zero pressure.

GIA-trained experts · BBB A+ · 4.9★ on Google · Since 2006

A GIA-trained buyer examining a diamond through a loupe

Our promise to you

We evaluate your items in person and explain how we reach our offer. The verbal evaluation is free and there is no obligation to sell. If you decline, you keep your items.

Prefer to talk first? Call (619) 236-9603 with any questions.

The Process

How it Works

No shipping, no waiting, no pressure.

1

Bring It In

Walk into our secure downtown office with your items and a valid photo ID (required by California law). Certificates or original boxes help but aren't necessary. Reserved customer parking is available in the ACE lot across the street, directly opposite our storefront.

2

Free Evaluation

Watch our GIA Graduate Gemologists test and weigh your precious-metal items with an XRF analyzer and certified scales, against live market rates, right in front of you. Your valuables never leave your sight.

3

Walk Out With Cash

Accept our offer and get paid immediately on the spot in cash, check, or wire. Most people walk out with cash in hand in about 15 minutes.

From Our Customers

Trusted by Hundreds of San Diego Sellers

4.9★★★★★Read Google reviews

Plus 1,000+reviews in total across Google, Yelp, Facebook & more.

Alex JimenezOctober 2026
Rosario was super professional and open to fair negotiation. It’s a beautiful store with great costumer service. 10 out of 10 would recommend.
DAVID MCGHEEOctober 2026
I came to get a loan against some jewelry and I dealt with Rosario, she was super honest very very happy with the outcome
Gabby LivelyOctober 2026
Great experience! Everyone was lovely and U was paid a fair price for my jewelry.
Jim LehrmanOctober 2026
I had been holding onto old silverware and silver items for a couple decades and finally decided to move out what I was not going to use. I did some research th…
Jim L.October 2026
I had been holding onto old silverware and silver items for a couple decades and finally decided to move out what I was not going to use. I did some research th…
andrea traversOctober 2026
It was a very pleasant experience. And my first time bringing family jewels of up to 100 years vintage to obtain evaluation which might result in a purchase. I…
R _vidZOctober 2026
Extremely fair compared to most other places. Would do business with again in the future. A +
George H.October 2026
Really lovely place. They told me exactly how they reached the value of all my items, and I felt welcomed from the second I walked in. I've sold jewelry before,…
Sean Perkins (Perkins9019)October 2026
Very helpful and friendly staff despite me being a sweaty slightly homeless looking individual lmfao
Elaine BalokOctober 2026
Janelle was wonderfulPatient and very helpful
Adrian VillanuevaOctober 2026
the employees were really friendly and helpful. highly recommend this place!
Glenn MayerOctober 2026
Good service, expertise and speed. They also have a great selection of jewelry!I was able to sell dome small gold pieces and walked out hsppy
JimOctober 2026
Just wanted to add a short comment re Andrew Jue. Had a very positive meeting with Andrew at the La Mesa location. A customer for many years I have always been…
Lyle EcoffSeptember 2026
Nice store and staff… beautiful jewelry!
Joe BradySeptember 2026
I had the pleasure of meeting two exceptional ladies. One of whom it was her first day I do believe. I wish her all the best. Anyways, kind, professional, exp…

Sold to us before? Leave a review

In Their Own Words

Hear From Real San Diego Sellers

Watch neighbors describe what it was actually like to sell to us.

Compare Your Options

Why San Diego Jewelry Buyers?

Since 2006, we've set the standard for transparency and fairness in San Diego. We buy directly and sell through our own network, so you deal with the people who actually buy the pieces, not a broker in the middle. Read our 1,000+ reviews across Google, Yelp, Facebook and more.

Compare With Confidence

Questions to Ask Any Buyer

  • • How is the offer determined?
  • • Who will evaluate my item?
  • • Can I ask questions during the evaluation?
  • • When and how will I be paid if I accept?

SD Jewelry Buyers

The San Diego Standard

  • ✓ An in-person offer with the valuation explained
  • ✓ GIA Graduate Gemologists evaluate in front of you
  • ✓ We see designer, estate, and antique value, not just metal weight
  • ✓ Private, secure downtown office, 100% confidential
  • ✓ Payment after you accept the completed evaluation
  • ✓ Direct buyer, no brokers or consignment taking a cut of your offer
  • ✓ Trusted in San Diego since 2006, A+ BBB rating

Keep It Local

Your SDJB Visit

  • • Bring your valuables directly to our office
  • • Discuss your offer face to face
  • • Ask questions before you decide
  • • Take your items home if you decline
The San Diego Jewelry Buyers team at the downtown store

Who You'll Meet

Real Experts. The Same Downtown Team.

When you walk in, you sit down with the actual buyer who makes your offer, not a call center or a middleman. Our GIA-trained experts have evaluated gold, diamonds, and watches at 907 Sixth Ave since 2006.

Everything is done in front of you, with no pressure, ever. Many people come in just to learn what they have.

Meet Us for a Free Evaluation

What We Buy

What We Buy

One piece or an entire estate — our GIA Graduate Gemologists evaluate it free and make you an offer the same visit. Tap what you have to get started.

Don't see your item? Text us at (619) 236-9603 and we'll let you know promptly.

Start My Free Evaluation

Downtown San Diego

Reserved Parking Across the Street

Prefer to do business in person? Walk-ins are always welcome during store hours.

Reserved customer parking in the ACE lot. The lot is across the street, directly opposite our storefront. Paid parking options are also available.

Location

907 Sixth Ave, San Diego, CA 92101

Private, secure office in downtown San Diego

Hours

Monday - Friday: 10:00 AM - 6:00 PM

Saturday: closed for walk-ins; special appointments require staff confirmation. Sunday: closed.

Walk-ins welcome anytime we're open

Contact

(619) 236-9603

Call with questions or to book your visit

San Diego Jewelry Buyers storefront at 907 Sixth Ave — green walls and white pillars on the corner
Look out for the green walls and white pillars on the corner — 907 Sixth Ave. The “Engagement Corner” sign is our in-house jewelry line and part of our store, so you’re in the right place.

Good To Know

Questions Sellers Ask Us

Do I need an appointment?+

No. Walk-ins are welcome Monday through Friday, 10 AM to 6 PM. Booking ahead helps our team prepare for your visit.

What if I'm selling an heirloom or settling an estate?+

We know these decisions can be emotional, whether it's an inherited collection, an estate, or pieces from a life change. Everything happens privately, one-on-one, with no pressure to sell and no cost to say no. Many people come in simply to understand what they have. Bring as much or as little as you like.

What do I need to bring?+

Just your items and a valid government-issued photo ID, which California law requires for precious metal purchases. Certificates, boxes, or paperwork help but are not required.

How is my offer determined?+

Our GIA-trained experts evaluate your items in front of you using live market prices for gold, silver, platinum, and diamonds. We explain exactly how we arrive at the number.

How do I know the offer is fair?+

You watch the entire evaluation. Our experts test and weigh everything in front of you and explain how live market prices for gold, silver, platinum, and diamonds shape the number, so nothing is hidden. There's no obligation and no pressure, and you're always free to compare with other buyers before you decide. After 1,000+ reviews and 20 years downtown, our reputation depends on getting this right.

Do my items need to be in good condition?+

We buy precious-metal items in any condition, including broken chains, single earrings and tangled lots. Luxury handbags should be in good condition. For handbags: We offer free verbal appraisals for purchase and/or loans with no obligation or pressure to sell. Authentication fees may apply to an “Unidentified” or other non-authentic result, only as disclosed, discussed and agreed before authentication.

Handbag appraisal and authentication policy
Can you give me a price over the phone?+

Not accurately, and we won't guess. A real offer requires weighing, testing, and inspecting your items, so every evaluation happens in person, right in front of you. It's free, takes one visit, and carries no obligation. Call anytime with questions or to book.

How long does the evaluation take?+

Most people walk out with cash in hand in about 15 minutes. Larger collections or estates take a little longer. Booking ahead means we're ready with no wait, and walk-ins are always welcome during store hours.

What if I don't accept the offer?+

Your verbal appraisal and offer are free, with no obligation to sell. You keep your items if you decline. Handbag authentication is a separate step; any potential authentication fee is explained and agreed to before it begins.

Handbag appraisal and authentication policy
How do I get paid?+

Cash for most transactions; check or wire available for larger amounts. For an accepted handbag purchase or loan offer, we pay the agreed amount by cash or check once authenticity is confirmed.

Is the process confidential?+

Completely. Evaluations happen in a private, secure office, not over a public counter.

Should I get offers from other buyers first?+

You're welcome to, and many of our customers do. Our evaluation is free either way, and because we explain exactly how we reach our number, it's easy to compare offers with confidence.

Accredited & Trusted

BBB Accredited Business, A+ Rating
GIA, Gemological Institute of America
Member, Jewelers Vigilance Committee

Serving downtown San Diego since 2006 · 4.9★ on Google · 1,000+ reviews across all sources · 100% private, confidential office

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